My God it’s Full of Stars.

Just how does your space influence you?   NPR’s ‘On the Media ‘had an interesting show entitled ‘Space Odyssey’.

My industry is one of creating or enhancing the personal space of a corporation or home.  It’s simplistic and direct so this issue of OTM caught my attention immediately.   

Some regard personal space as a minimum of 3ft at any time (beware close talkers).   If you disagree, try living in NYC right after a major snow storm and navigating the barely cleared sidewalks.  Then talk to me about personal space.

Two sections of the ‘On the Media show’ felt particularly relevant. 

Clearing the Air

Discusses how San Paulo has banned all outdoor advertising, social issues it exposes and the apparent positive cultural effect this has had.

The article spurred some thoughts in me:

Love Piccadilly square but it can get a bit Enki Bilal or Blade runner.

I worked on an install at the Maiden Lane offices of TBWA\Chiat Day, creator of many Apple mac and the early wonder Bra ads. The company (the Chiat day portion)   had three floors of no offices- just wide open mobile work spaces, dramatic paint schemes, fire polls between floors- who needs’ stairs?  As well as a fantastic view of lower Manhattan and the meeting of the rivers.  I wanted to work for them right there.  The environment was perfectly suited to creativity, so much so that I wrote journal entries and poetry for each night I was there and weeks after.

It is interesting to note that the partner company TBWA was a strict black tie| white shirt culture, when they showed at Maiden Lane it became, well odd.

Sound Reasoning

Discusses the early 20’s research on how excess noise reduced productivity and the reactionary response of installing sound-proofing acoustic tiles- (they originally used the wonder product asbestos by the way).

 If you grew up or worked in studios during the early 80s you would still encounter some dead rooms. Dead rooms were popular from the late 50’ to the early 70’s where it was thought that a room devoid of any reflections or resonance was best for recording music.  My experience in these few remaining rooms was not quite unlike entering an anechoic chamber; for a young man who had the beginnings of tinnitus from too many roadhouse sessions behind the boards it was always a bit disturbing to have the ringing come from the background to front and center.

How many of us really understand the function ‘the space’ effects our interpretation of an event.  Acoustic, video and audio ‘sculptures’ clearly understand this and use subtle environmental queues to influence our reactions.   For the media this means branding via ads and viral campaigns  to associate image to feeling to sense of belonging .  For the Audio Visual industry it is about combining the elements of a physical environment toward a emotional result – usually excitement or relaxation or a mix of both.  

How often do you examine why you feel a certain way in a place, do you know who’s zooming who?