I Say A Dirty Word

DIY is Your Friend   -(originally published on Ravepubs.com)

 

Now that the noise and overstimulating barrage of products, specifications, digital signage and  theafter effects of copious  adult beverages has diminished- I  want to propose what may seem a counter intuitive idea. Blasphemy even. 

 

The DIY home control fan is your best bet for future client growth. Yes I said that out loud. 

 

A few weeks ago AV nations’ podcast AVweekdiscussed how the retrofit market has grown by 23%  over the last year. This is pure economic necessity where new build homes  are becoming rarer than a Javan Rhinoceros, with less new build work coming in you need to find jobs to keep the trucks rolling. In an economy that has flirted with death spirals it is the enthusiasts who will shell out hard cash for such toys.

 

Admittedly, many of us in the install world have viewed DIY’ers  with the same forced tolerance we give a girlfriends yipping little dog. (yeah, I wouldn't allow the damn thing into the bedroom if I could help it either). 

 

For years the press has been abuzz declaring the industry is on the precipice of mass market acceptance, proclaiming that now is the time where integrated home control will be viewed as necessary as indoor plumbing. Perhaps my home sits in an aberration of the space time continuum because it is not happening here. Maybe where you live?  Thought not.

 

Who will drive the push to demand a touch panel in every kitchen? The DIY revolutionists. This push is similar to the early days of radio. When broadcast radio started in the early part of the 20th century most radio receivers were built by hobbyists from purchased plans or kits- it was not until the mid 1920’s that ready built receivers were sold in stores. Who, I dare ask you, started the home computer market?  Some us are old enough to remember being able to buy a home computer only via a build it yourself kit, through the mail only. 

 

The custom install business once was based on a top down supply chain - Manufacturers heard from dealers about a need for a product and added it to an already existing eco-system, usually proprietary and partnered with other proprietary third party manufactures. The standard consumer or ‘pro-sumer’ products lived in their own world and ‘never the twain’ met’. 

 

Now clients are bringing off the shelf products to dealers and asking them to incorporate it into a larger system.  Arguments about audio quality, durability and multi purpose use are pushed aside.  In effect the high and ‘low’ end products are meeting in the middle.  Case in point  the iPod.  Many manufactures of high end products resisted integrating the device arguing that their level of clientele wanted, nay, demanded a higher quality sound source.  Can you name an integration company that does not offer an iPod / mp3 interface?  Where again are the product decisions being made from now? 

 

But then again you and me are DIY’ers, are we not?  I would aim to guess that most of you reading this got your start by installing an off the shelf product then tinkering with it to make it work ‘right’.  

 

Lutron has been selling to the DIY client for over a decade with products available at the Home Depot, Lowe’s and other electronic box stores.  This campaign of using the main company brand has not diminished its commercial  or custom residential market-share. At this years CEDIA the company introduced a a battery powered shade that is available as a consumer installed and CE model that can connect to a larger home automation system.  The units, beyond a bit of extra hardware are exactly the same.  

 

There are issues in reaching out to the DIY community and some  in the group will be unwilling to listen and some will react as if attacked, but if handled properly it can reap the great reward of lifelong clients. To engage the community one has to check their professional ego at the door and remember that you are sharing knowledge not teaching. 

 

How do you find the people who could be come potential clients in this community? 

 

Think about the guy who designs, builds and programs synchronized Christmas lights for their home. I am sure you must have a ton of them in your area, go ahead and reach out to them.  I know, this can seem like the joke about the dog who chases cars - what are you going to do once you catch it?  The Idea is to get them into your shop and into the idea that ‘pro’ gear is something that they want and can afford as well.   

 

How do you entice and work with this community without it interfering and congesting your showroom during business hours?  

 

How about some seminars on the essentials of control with classes such as How Serial works or expanded programming techniques ( what is an variable array, how Boolean logic works) and wiring techniques for proper outdoor use (like how and what to use for an outdoor splice). how about loaning out some work space to the class members for building and checking  their holiday systems?

 

When the conversation comes to  the home I have had success in with discussing these topics:

 

Reliability - especially when connecting to security / fire systems

 

Partner comfort - we all know that at least one partner in the home is a technophobe or has become frustrated with using  a constantly updated DIY system. Why not sell the one system to the non tech in the house that will rarely change or go down. (thereby giving the DIY guy more time to tweak his other projects in peace)

 

Insuring that the system allows for some changes or add-ons to be accomplished by homeowner. Having the ability to change presets, some macros and backgrounds fills the need to feel ‘in control’ for many. Yes, this means some more programming, but I am at loss as to why you would not have this available already.  Do you really make any profit by sending a tech over to a client's home to change one preset channel? ( I used to have a default settings stored in the program, just in case the client managed to get themselves into a corner). 

 

Service contracts -  Yup, I will save your butt when you muck something up for a small fee each month. 

 

Now before you get yourselves in as froth, I am not saying you should teach these folks how to take your job. No sir.  I am suggesting a grass roots community building by teaching and supporting a safer and more educated client base. These folks can be drawn into your shop during non business hours, once a month, where you can show off some of the solutions your company provides. 

 

Tsunamis are more often than not deceptive in the appearance - not appearing as 20-foot tall waves but a powerful and sudden rush. Are you ready to ride the wave?

 

 

I Say A Dirty Word

DIY is Your Friend   -(originally published on Ravepubs.com)

 

Now that the noise and overstimulating barrage of products, specifications, digital signage and  the after effects of copious  adult beverages has diminished- I  want to propose what may seem a counter intuitive idea. Blasphemy even. 

 

The DIY home control fan is your best bet for future client growth. Yes I said that out loud. 

 

A few weeks ago AV nations’ podcast AVweekdiscussed how the retrofit market has grown by 23%  over the last year. This is pure economic necessity where new build homes  are becoming rarer than a Javan Rhinoceros, with less new build work coming in you need to find jobs to keep the trucks rolling. In an economy that has flirted with death spirals it is the enthusiasts who will shell out hard cash for such toys.

 

Admittedly, many of us in the install world have viewed DIY’ers  with the same forced tolerance we give a girlfriends yipping little dog. (yeah, I wouldn't allow the damn thing into the bedroom if I could help it either). 

 

For years the press has been abuzz declaring the industry is on the precipice of mass market acceptance, proclaiming that now is the time where integrated home control will be viewed as necessary as indoor plumbing. Perhaps my home sits in an aberration of the space time continuum because it is not happening here. Maybe where you live?  Thought not.

 

Who will drive the push to demand a touch panel in every kitchen? The DIY revolutionists. This push is similar to the early days of radio. When broadcast radio started in the early part of the 20th century most radio receivers were built by hobbyists from purchased plans or kits- it was not until the mid 1920’s that ready built receivers were sold in stores. Who, I dare ask you, started the home computer market?  Some us are old enough to remember being able to buy a home computer only via a build it yourself kit, through the mail only. 

 

The custom install business once was based on a top down supply chain - Manufacturers heard from dealers about a need for a product and added it to an already existing eco-system, usually proprietary and partnered with other proprietary third party manufactures. The standard consumer or ‘pro-sumer’ products lived in their own world and ‘never the twain’ met’. 

 

Now clients are bringing off the shelf products to dealers and asking them to incorporate it into a larger system.  Arguments about audio quality, durability and multi purpose use are pushed aside.  In effect the high and ‘low’ end products are meeting in the middle.  Case in point  the iPod.  Many manufactures of high end products resisted integrating the device arguing that their level of clientele wanted, nay, demanded a higher quality sound source.  Can you name an integration company that does not offer an iPod / mp3 interface?  Where again are the product decisions being made from now? 

 

But then again you and me are DIY’ers, are we not?  I would aim to guess that most of you reading this got your start by installing an off the shelf product then tinkering with it to make it work ‘right’.  

 

Lutron has been selling to the DIY client for over a decade with products available at the Home Depot, Lowe’s and other electronic box stores.  This campaign of using the main company brand has not diminished its commercial  or custom residential market-share. At this years CEDIA the company introduced a a battery powered shade that is available as a consumer installed and CE model that can connect to a larger home automation system.  The units, beyond a bit of extra hardware are exactly the same.  

 

There are issues in reaching out to the DIY community and some  in the group will be unwilling to listen and some will react as if attacked, but if handled properly it can reap the great reward of lifelong clients. To engage the community one has to check their professional ego at the door and remember that you are sharing knowledge not teaching. 

 

How do you find the people who could be come potential clients in this community? 

 

Think about the guy who designs, builds and programs synchronized Christmas lights for their home. I am sure you must have a ton of them in your area, go ahead and reach out to them.  I know, this can seem like the joke about the dog who chases cars - what are you going to do once you catch it?  The Idea is to get them into your shop and into the idea that ‘pro’ gear is something that they want and can afford as well.   

 

How do you entice and work with this community without it interfering and congesting your showroom during business hours?  

 

How about some seminars on the essentials of control with classes such as How Serial works or expanded programming techniques ( what is an variable array, how Boolean logic works) and wiring techniques for proper outdoor use (like how and what to use for an outdoor splice). how about loaning out some work space to the class members for building and checking  their holiday systems?

 

When the conversation comes to  the home I have had success in with discussing these topics:

 

Reliability - especially when connecting to security / fire systems

 

Partner comfort - we all know that at least one partner in the home is a technophobe or has become frustrated with using  a constantly updated DIY system. Why not sell the one system to the non tech in the house that will rarely change or go down. (thereby giving the DIY guy more time to tweak his other projects in peace)

 

Insuring that the system allows for some changes or add-ons to be accomplished by homeowner. Having the ability to change presets, some macros and backgrounds fills the need to feel ‘in control’ for many. Yes, this means some more programming, but I am at loss as to why you would not have this available already.  Do you really make any profit by sending a tech over to a client's home to change one preset channel? ( I used to have a default settings stored in the program, just in case the client managed to get themselves into a corner). 

 

Service contracts -  Yup, I will save your butt when you muck something up for a small fee each month. 

 

Now before you get yourselves in as froth, I am not saying you should teach these folks how to take your job. No sir.  I am suggesting a grass roots community building by teaching and supporting a safer and more educated client base. These folks can be drawn into your shop during non business hours, once a month, where you can show off some of the solutions your company provides. 

 

Tsunamis are more often than not deceptive in the appearance - not appearing as 20-foot tall waves but a powerful and sudden rush. Are you ready to ride the wave?

 

AV Week Episode 10 - "Oh Canada"

we mock our northern neighbors, take one for team ,  have serious moment -(ha' who we kiddin?) #avtweeps

 

Episode 10 of AV Week brings new blood with Adrian Boyd, Matt Scott returns as our international correspondent, and George Tucker joins us.

We talk about AV Week, the InfoComm industry celebration of all things AV. Cheryl Regan from ICIA gives us some tips and ideas on how to promote the industry where you live.

Crestron has killed a long beloved product; we mourn the passing of the Adagio line. How would you like a control system you can control with your brain? We’ll explain. Also, George explains how to build your very own satellite. Plus, we have the next big market for you integrators… senior citizens.

http://www.avnation.tv/avweek-episode-10-oh-canada/

The Greatest Game on Earth

From my Tumblr Blog: http://tuckerstertiary.tumblr.com/

The Greatest Game on Earth

Hockey season is upon but unless you are of an extreme northern clime or in one of the rare ‘hockey towns’ you most likely had not noticed.

The game gets short shrift from many, if it gets any attention at all, despite the drama and unrelenting action three twenty minute periods provide.

I do not come from a hockey family. If we watched sports at all it was the ubiquitous NFL or college basketball, neither of which really drew me to the television or had me checking the sports pages for the latest standings.

I remember the exact moment that the game became more than just something we played when on a frozen pond -(remember when ponds used to freeze over every winter?). I was given the gift of a 13” black and white television as reward for - finally- doing well in school. (Ninth grade was a turning point for me both academic and personal). The TV while in my room had some very strict rules attached to it. It was not be be turned on until my homework was done and would be taken away if my grades fell below a B average. It was just after finishing some geometry problems that I walked over (remember remotes were not a standard item back then) and flipped on the TV only to find it was on channel 9 (WOR-TV) with the New York Islanders battling the Buffalo Sabers early in the second period.

The broadcast was a revelation, even squinting into the tiny colorless screen it was like meeting the love of your life from across a crowded room on a chance glance into her eyes. I must have stood there through the rest of the game because only when it ended did I notice that the clock read 10 pm. I will admit that I did not entirely understand all the rules just then and often lost track of just what was going on but it fascinated me like no other sport. Why am I so enamoured? The action is continuous - it flowed where other sports seem to drag, it is fast and yes aggressive.

Hockey does have some road blocks to gaining a more populist following -

It starts the official season in the midst of Baseball playoffs, the start of Basketball and a critical time of the early football season. The airwaves are congested with sports news and hockey’s third or fourth tier status slides it further to the periphery.

The season is just too damn long. Even for die hard hockey fans the 80 game per team season stretching into late May and mid June boarders on ridiculous. Honestly I would love an October to March season, but the team owners will never agree to a loss of home games.

It is violent. Sure other sports have contact as a main component of the game but hockey is only behind Rugby and Boxing in the degree to which violence is essential to the game. The echos of late 70’s hockey as exemplified by the movie Slapshot! still defines the sport, not entirely unjustly so, for many. The reputation for fighting was so pervasive in the early 80’s that many found truth in the joke ‘ it was an exciting night, I went to a boxing match and a hockey game broke out”. The league has made a good deal of effort to reduce excessive fighting by officially shunning enforcers ( players whose only role is to be able to skate passably and target other players).

Hockey’s sub tier status can also be a part of its allure, this small semi secret club where fans recognize each other and will commiserate with that nod or a four hour discussion on the merits of one goalies style of play over another. We even have a secret handshake, no really.

Like all other sports it is the drama and personal story lines that drive the emotional connection to each game - I have a favored team, the New York Rangers -(my Islanders fandom is viewed by my friends as a folly of youthful indulgence. Something to rib me about but not hold over my head. Heck, I have friend who has season tickets to both the Rangers and Islanders)- it is the game itself that I am truly fascinated with

I wept openly when Ray Bourque finally won the Cup.

If you are unfamiliar with the story of Ray Bourque- a quick summary. Bourque was a franchise player, a rarity these days, who was associated with the Boston Bruins nearly as much as the City of Boston itself. Passion and dedication showed every time he stepped out onto the ice. This was not just a personal quest, it was a promise to the city, to the fans. Despite Bourque’s, and the teams, best efforts over his 20 year career a championship did not come to the city.

It was with a heavy heart and high hopes that the team and fans released Bourque to play for the Colorado Avalanche a team with extraordinary chances to win. The Avalanche wooed him to play just one more year. It actually took two.

 

 

Watch the video. It shows the presentation of the cup and is as strong stuff as there is in sports. Again if you are unfamiliar with hockey, some things to note. The Cup is given to the captain of the winning team who skates with it first, a tradition nearly unbroken in the modern game. Not here, not this time. Joe Sakic, the captain, nearly yanks the cup out of the commissioner’s hands before the official photo-so eager was he to get it to Bourque. Listen to the crowd roar as #77 gets the cup- this is not just for the city, the man but for the game. again, I wept openly at this as I did with the 94 win with the Rangers, but that my friends is something I cannot begin to describe - the emotions are too great.

This is why I watch.

And if that does not do it for you, we also have Don Cherry one of the most colorful, and may I say snazziest dressers in all of sports.